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2018-05-11

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About JCPenney
OUR AWARDS One tweet, post and picture at a time, we’ve helped our clients build quite a social reputation. Here’s just a few of the awards we’ve earned with our clients and their communities.
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MEET OUR CLIENTS
Here are just a few of the brands we’ve been lucky enough to call partners.
Don’t Miss The Revolution We’ll deliver insights, stories and a dose of #BTCLove to your inbox. Just tell us where – we’ll take it from there.
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OUR SERVICES A look at how we help our clients succeed.
SOCIAL MEDIA CONSULTING

Understand your and your competitors' current performance, strengths, and opportunities with data that delivers real, actionable, and impactful insights.

SOCIAL MEDIA STRATEGY & ACTIVATIONS

A sound social media strategy is the Rosetta Stone for a brand in a dynamic marketing world. We set the stage for you to maximize impact.

COMMUNITY MANAGEMENT & INFLUENCER OUTREACH

In a world where the people are the medium, our community managers are gladiators and cupids behind keyboards. They make fans fall madly in love with your brand. Every. Single. Day.

SOCIAL MEDIA CREATIVE SERVICES

We've all heard that content is king, but context is god. And our creative department knows how to deliver both to your fans and followers.

SOCIAL MEDIA ADVERTISING

There are a LOT of ways to waste money in paid media - we'll help you avoid them all while building a budget and strategy that will make you wonder why you didn't start spending money on social sooner.

EXPERIENTIAL EVENTS & KEYNOTE SPEECHES

Real-time events are some of the biggest opportunities in social media today. Whether it's a behind-the-scenes look at a Times Square blowout, a virtual conference experience that almost makes you feel like you're in the room, or one of our co-founders taking the stage to entertain, educate and inspire your audience - we know how to use social media to create experiences that are talked about for years.

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Let’s Connect

Ready for that free social media consultation? Want to learn more about what we can do for you? Just give us some information, and we’ll get in touch with you soon!

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AMANDA HITE

AH Profile picAmanda started working at age 15 and has been in leadership roles since she was 16 years old. Amanda dropped out of college and worked her way up the corporate ladder in her twenties. She had an early midlife crisis when she turned thirty, feeling an insatiable desire to make more meaningful impact as an entrepreneur. In 2008, the year of the global financial crisis that devastated so many businesses, Amanda with only $64 left in her checking account cashed in her 401k and savings to start her first company.

 

Amanda has a passion for social justice. She’s supported movements to end childhood hunger in America, equality for the LGBTQ community, and she’s implemented transformation models for the world’s most vulnerable. She credits her ability to embrace and lead change to growing up with so much change and adversity. Hite had 32 homes by the age of 18 and she benefited as a kid from programs like food stamps and free school meals. She also grew up gay in southern baptist churches and endured the challenges that followed her father’s injury and honorable discharge from the Army after serving in Desert Storm. Those are just a few of the things that she says motivate the advocacy work she does today and her deep spirit of patriotism.

 

Hite is founding member of the “Changers of Commerce” connected capitalism movement. Amanda is an Advisory Board Member for Share Our Strength’s “Dine Out For No Kid Hungry” and she was recognized with their 2011 Advocate Leadership Award. Amanda has a deep passion for political activism. She is a Federal Club Council member and serves on leadership committees for the Human Right’s Campaign.

 

Hite’s dynamic stage presence has made her a highly sought after International Keynote Speaker. Amanda has been featured as a Social Media influencer and thought leader in several publications, including The Huffington Post, Entrepreneur and Nationʼs Restaurant News. Amanda lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their minds. Amanda and the team at BTC are revolutionizing the way companies think about social media, marketing, and workplace engagement, helping them maximize their impact on their business and in society.

 

Watch a clip from Amanda’s keynote Our Social Future: Changing the Workplace, Marketplace and World” below.

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BRANDON HILL

Brandon has always been passionate about doing the impossible. That passion and creativity has taken many forms throughout the past fifteen years. His passion for lifelong learning ignited a passion for education and training. That passion manifested in his first company, Lightbulb Media Productions, where he worked with global organizations like Hard Rock International, PayPal, Marriott, and AT&T to write, develop, and successfully deploy enterprise-wide e-learning and technology solutions.

 

But from an early stint in the music business in Orlando and Nashville, and after a brush with musical greatness as a part of Hard Rock’s renowned “ 4Js” Brandon had also developed a fascination for marketing in the age of digital and social media.

 

In 2012, Brandon and Amanda Hite co-founded Be The Change Revolutions – a movement marketing agency dedicated to engaging communities and igniting movements. Since that time, Brandon and BTC’s work have been seen everywhere from Times Square Billboards to Super Bowl halftime shows.


Watch Brandon’s Summer Brand Camp 2015 Keynote “Winning in the Attention Economy”  below.

Want To Join the #BTCLife?

“When you chose the work you do you’re not just choosing a job you are choosing a life”

– Amanda Hite BTC co-founder, CEO

 

The BTC Life is a work life where you can be authentically and unapologetically who you are, define and live a better life, and apply your talents to meaningful change. Because of the bold workplace principles and models we are often referred to as the workplace of the future. Don’t just take it from us. Follow the experience of our team members at #BTCLife

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